Devita Saraf is an Indian businesswoman, born in Mumbai, India. She is the founder, chairman, and CEO of Vu Televisions. She attended Queen Mary School, in Mumbai. She later attended the H.R. College of Commerce and Economics and the University of Southern California, where she received a BA in business administration. She founded the company at the age of 24 after completing her bachelor's degree in Business Administration from the University of Southern California. She has also studied management of technology at the University of California, Berkeley, and game theory and strategic thinking at the London School of Economics. She is also pursuing the OPM program at Harvard Business School.

Saraf has been a National Co-Chair and Executive Committee Member in the Federation of Indian Chambers of Commerce and Industry (FICCI) Young Leaders Forum. She was also the founder and Chair of the Young Bombay Forum which was part of the Bombay Chamber of Commerce and Industry. She is a member of Mensa, an international society for people with high IQ. She was also a columnist for The Wall Street Journal.

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